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Behind the Design: Harris Reed’s London Apartment

I am so excited to share my experience as both the architect and project manager at 4Corners Design for Harris Reed and Eitan Senerman’s one-of-a-kind London apartment, recently featured in Architectural Digest.

This project has been one of the most engaging—and truly fun at times! — projects that I have been involved in. Not only did it involve a bold and imaginative design, but it also required close collaboration with a fantastic team of talented professionals. 

As a project manager, you quickly learn that it truly takes a village to bring a vision like this to life. From the clients to the interior designer, contractors, subcontractors, wallpaper makers, and stone suppliers, they all have an important role and talent, and the key to a project’s success is to learn from them. 

Understanding how the stone supplier chooses slabs and the exact thickness to prevent breakage, or how to design cost-efficient electrical circuits, or the right season to plant trees helps you orchestrate the project effectively. 

The rhythm is everything and knowing which tasks can run concurrently and which depend on others is essential for maintaining the project’s flow.

A Bold Vision from the Start

Harris and Eitan came to us with a bold and clear vision: to transform their newly purchased apartment into an unforgettable living space—a work of art as distinctive as Harris’s fashion creations. While many clients in their position might take a step back, Harris and Eitan were actively engaged throughout the entire process. Harris, as a renowned fashion designer with a natural talent for the extraordinary, infused the project with his creative energy, while Eitan provided invaluable insights into their daily routines, ensuring the spaces were not only beautiful but also practical. Their decisiveness and shared vision made the process smooth and efficient, allowing us to move from concept to reality.

Given the apartment’s size and layout, we knew that structural changes would be minimal. Instead, the true transformation would come through interior design. This is where we introduced Georgina from Studio Clementine, whose talent and creative approach perfectly complemented Harris and Eitan’s vision.

The Role of Interior Design and Collaboration

Working with Georgina, the apartment became a curated gallery of exceptional design. Every detail, from the bespoke furniture to the luxurious finishes, was a celebration of artistry. She was also great at introducing us to high-end makers she had previously collaborated with. For example, she introduced us to the geniuses at Fromental, who crafted one of the most striking features of the entire apartment – the wallpaper. It is an intricate work of art that could easily belong in a museum. However, with great things come great challenges, and the challenge for me, of course, was getting it installed in time, especially given the risks posed by England’s damp weather and the logistical complexities of shipping it from China where it was sent for the final hand embroidered touches.

Such a bespoke and delicate piece of art had to be perfectly planned to avoid any supply mistakes and needed top grade hangers who were used to installing the highest quality papers. Wells Interiors were appointed for the task. They were extremely helpful and provided helpful guidance to the contractor and I on how the walls needed to be prepared and finished to ensure the best install.

Speaking of the contractor, Scott from Scott Bradley Ltd, played a pivotal role in helping us realise some of the more ambitious design elements. His flexibility and commitment ensured that we could bring even the most “out-there” concepts to life. He and his team were always available to help when I had any technical construction questions. They also did a great job at helping us transform the garden from an overgrown mosquito-prone space to a luxurious outdoor dream.

Having a garden in central London is a rare and was one of the reasons Harris and Eitan purchased the apartment. If we were going to refurbish the interior of the house, we couldn’t really leave the garden behind. We appointed Lisa from Lisa Collins a landscape designer and planting expert who magically transformed the space with her ideas and planting knowledge. The end result is really special.

Reflections and Takeaways

In all building projects time starts running out, the budget starts to increase beyond the original scope, and unforeseen problems start to arise from all angles (usually at the worst times) and so as both an architect and a project manager, you have to be prepared to quickly change course without losing the momentum or quality. I found this relatively painless with the help of Scott, Georgina, Lisa and of course Harris and Eitan. They were all super helpful and ready to work together to find solutions with me to any obstacles coming our way.

In the end, this project was a reminder of the power of collaboration. It wasn’t just about creating a beautiful space, but about working closely with talented individuals to transform a bold vision into a reality. Every detail in the apartment was the result of teamwork, creativity, and a shared passion for design.

Even though I was only able to mention a couple of people and companies involved in the project, there really is a long list of extremely talented individuals and companies that were equally as important to the project and would like to thank (this is why movies have credits!).

Thank you to the entire team who made this project possible:

  • Clients – Harris Reed and Eitan Senerman
  • 4Corners Design – Project Manager and Architect
  • Studio Clementine – Interior Designer
  • Scott Bradley Ltd – Contractor
  • Lisa Collins – Landscape Designer
  • Fromental – Wallpaper Designer
  • Wells Interiors – Wallpaper Hanger
  • Lighting Consultant – Sally Storey from John Cullen Lighting
  • Stone Supplier – Livra
  • Curtains Supplier – Ellinisinteriors
  • Plaster artisans – Locker and Riley
  • Fireplace – Renaissance London
  • Paint – Farrow and Ball
  • Sanitaryware – CPHart
  • Carpets – Westend Carpets
  • Architectural and Picture Lights – John Cullen Lighting
  • Daybed – The interior house, fabric by Fromental and piping by Samuel and Sons

Finally, there were countless other furniture suppliers and makers that I unfortunately did not have the pleasure of working directly with, but who I am also thankful to.

To read more about the project and see the full feature, check out the article in Architectural Digest here.

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